Customer Retention

What is customer retention?? Customer retention is a plan or strategy that you NEED to have in place in order to keep in contact with your customers and clients.

You will put in a lot of time and hard work to build your business and the last thing you want is your customers and downline to feel unimportant. You went through all the hard work of getting that person to buy from you, do not let that person slip away. For every month that goes by and you have no contact with your customer, you loose about 10% of your influence over them.

Trust me, if you think they are going to stay loyal to you just because they know you, think again. Even family members and close friends will buy elsewhere if they think the grass is greener someplace else.

One of the best tools that I have found to help combat this, is a company called Send Out Cards.

What can Send Out Cards (SOC) do for you? SOC is a great customer retention strategy, not only for network marketing, but for any business. SOC is a online greeting card company that has thousands of cards to choose from. I am not talking about those annoying eCards either. I am talking about actual, physical, printed, delivered in the mail cards.

Why not eCards? One of the reasons is because a card sent through email has a much lower chance of being opened. Between spam filters and people being able to hit the delete button in a matter of seconds is why. If you sent someone a card in the mail, there is a 99% chance that the recipient will open it.

You can use SOC not only in business but for you personal use as well. Birthdays, weddings, Christmas, you name it, SOC has a card for it. You can even create custom cards using your digital pictures and create a custom font from your own hadwriting.

To learn more about Send Out Cards, CLICK HERE to watch a short video presentation.